Pricing Matters
Pricing is a catalyst for innovation and collaboration in the legal industry. Business professionals from interdisciplinary teams including pricing, business development, client value, procurement, legal operations, practice and project management are working together to create pricing solutions that deliver value and profitability. Digitory Legal wants to highlight the important work that these professionals are doing to advance the business of law, so we created the Pricing Matters Podcast. Your host, Aurelia Spivey, will be speaking to thought leaders who discuss market trends, provide actionable insights and share their experience of the evolving landscape of legal pricing.
Pricing Matters
Baking Profitability into the DNA of the Firm with Toby Brown
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Toby Brown
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Season 1
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Episode 1
In this episode, we speak with Toby Brown, Perkins Coie’s Chief Practice Management Officer. Toby leads the firm’s revenue management and efficiency programs, legal project management, pricing, process improvement, practice innovation, alternative staffing, and new partner integration. Toby has more than a decade of experience in practice management and pricing with Am Law firms and is the former director of the Utah State Bar.
TOP THREE TAKEAWAYS FROM THIS EPISODE
- Opportunities for more pricing roles. Every firm needs this role and if your firm doesn’t have it raise your hand!
- Profitability Evangelism. The biggest impact pricing teams have in law firms is shifting the transparency and awareness around profitability.
- Resourcing. Many pricing teams are overwhelmed. When asking for more resources focus on how your team’s work directly impacts the revenue and margin of the firm.
To find out more about Digitory Legal please visit our website at www.digitorylegal.com.