Pricing is the Start of a Conversation Not the Ending with Jessica Gichner

Jessica Gichner is the Senior Director of Pricing & LPM Solutions at Pillsbury. She leads a team responsible for matter budgeting and monitoring, process improvement, legal project management, knowledge management, and technology solutions. She regularly collaborates with the firm's attorneys to develop solutions that are tailored to meet individual client needs, as well as provide transparency and predictability.

Jessica also has experience in matter management, business development coaching, marketing strategy, associate development, attorney staffing, and law firm women’s initiatives.

Prior to working in pricing and legal project management, Jessica worked as a practicing attorney at Waller Lansden Dortch& Davis LLP, where she focused on finance transactions, both as borrower’s counsel and lender’s counsel.

TOP THREE TAKEAWAYS

• As work becomes more commoditized, you need to consider how your firm can change the way the work is being done with processes or technology to match the price that the client and market will pay. 
• Share data with your clients. This enables clients to be part of the pricing discussion, evaluate pricing models and get a better understanding of the work you are doing for them.
• The most successful creative fee arrangements are simple, tailored and reflect the client's needs. 

To find out more about Digitory Legal please visit our website at www.digitorylegal.com.